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The Dos And Don’ts Of Press Releases

June 26, 2022 naz Uncategorized

As someone who has worked in and with the media for many years, I have seen, deleted, covered, and thrown away hundreds of press releases. Here are some things to consider when writing and sending out your release:  For more info please vist these website   https://www.amitvarshneyad.com/
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While the Internet has added an extra element to sending out press releases, it doesn’t change how one should be written. The goal should always be for the story to get picked up by a media outlet. Many people use it only as a way to increase their online presence by submitting their releases to an online distribution site. This is fine, I suppose; but if they do their press release right, they’ll not only get that additional online exposure but also get the chance to see their business in a real magazine or on a real website.

That being said, a press release is not an article and it’s not an advertisement. It’s not a way to promote your business or discuss what services your company provides. If you’re looking to do that, the most effective thing to do is to buy an ad (either online or in a publication). If you send out an article and claim it’s a press release – especially if you suggest to the media outlet to run it “as is” or to simply change the byline – it will get discarded (likely in the most violent way possible).

Don’t use jargon. Don’t use bright colors or crazy fonts; black text on white background is fine. Don’t use multiple exclamation points, exaggeration, or ALL CAPS. Don’t send your release to someone who doesn’t care about your business; for instance, if you sell watches, don’t send your press release to an animal magazine (unless, of course, you sell watches for animals – which would be ridiculous).

When writing the press release, your headline and first sentence are the most important part; most people won’t read past that. So what do you need to include in your headline and first sentence?

Answer the Five Ws – Who, What, When, Where, and Why. Just include the facts. Use the rest of the release to expand on those by giving details. However, don’t let the release be longer than one page; if they need more information than that, they’ll ask for it. It’s also important to follow the general format of a traditional press release. There are plenty of templates online to work off of.

Finally, be sure you check and double-check your press release for any grammatical or spelling errors. If you don’t proofread, it’s another way to guarantee your press release won’t get read – at least not past your first mistake

 

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